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PORTFOLIO
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Senior Capstone
Found the brand Day&Night Fragrance by filling the luxury travel whitespace while meeting customer needs regarding innovation, user-friendliness, and sustainability.
A luxurious, on-the-go experience whenever you want.
Final Product Turnover
New Product Development and Brand Analysis.
Analysed market trends and defined white space opportunity to design and develop a new business objective through growth and innovation. Mocked up new sustainable packaging that goes with the current branding. Learned how to develop a product and now understand the ideation, research, and forecasting techniques needed.
Integrated Marketing Campaign and Visualisation for LUSH
Created a marketing campaign through visuals, research, and story telling. A cause-focused campaign to help, and bring attention to the beauty industries waste that goes into our oceans.
RMS Beauty: Brazil Expansion Plan
Introducing the company to a new, profitable country through justification of fit.
Crocs Popup Shop: Chosen for Senior Showcase FASM
In my Fashion Marketing class, I collaborated with a team to create a pop up through research, visuals, competitive analysis and more.
Future Store: Vivienne Westwood
Developed a new store for the brand by involving tech and new ideas.
Sandy Liang Mock Ad:
Collaborated with group to develop a fashion film.
Co-Creative, MUA, and Editing
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